Reports show that there is an increase not only of alcohol consumption, but alcohol abuse by young people.
This is despite that, there are set limits of minimum age for drinking. However, with current technology, it is not possible to limit alcohol adverts to a particular target market.
Because of modern technology, impressionable young people are bombarded daily with advertisements for alcohol which glamourise it. Alcohol can be considered to be contributing to the increase in alcohol consumption among young people. A high street Barclays bank in a major city was chosen for the study and interviewees selected randomly to participate in a qualitative study.
The research concentrated on content analysis technique in order to identify the strategies used by Barclays to increase relationship with customers. From the research, it was found that maintaining good relationships with the customers is based upon trust and commitment from the bank. Customer loyalty is influenced by the commitment from the bank to satisfy customer needs and to build trust with all the stakeholders.
Dissertation: The Impact of Social Media on Marketing Strategy
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This page is sponsored by the University Libraries. Privacy Copyright. The significance of relationship equity and its impact on affective commitment and behavior loyalty in the professional spectator sport setting Chunsuk Yoon , University of Massachusetts Amherst Abstract Over the last decade, both academic and business literatures in marketing have emphasized the importance of customer equity that considers customers as most important company assets.
Subject Area Marketing Sports Management Recommended Citation Yoon, Chunsuk, "The significance of relationship equity and its impact on affective commitment and behavior loyalty in the professional spectator sport setting" View More.
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